Soft things
for two.
Stretch-to-fit maternity wear and gentle organic baby clothes, made to feel like a hug from the first kick to the first birthday.
Organic cotton
Soft on skin from day one
Stretch that grows
Panels flex from week 12 to 40
Tag-free & gentle
No itchy labels or rough seams
Free 30-day returns
Unworn? Send it back, no fuss
Everything for the bump and the baby
Six cosy corners, one soft store. Pick where you are today.
Mums keep coming back for these
Willow Wrap Maternity Dress
$ 79
$ 98
Meadow Ruched Midi Dress
$ 84
Cloud Knit Maternity Gown
$ 69
$ 85
Pebble Lounge Set
$ 64
Mist Sweat Set
$ 68
$ 80
Easy Nursing Top
$ 38
Peachy Button Romper
$ 28
Little Panda Romper
$ 30
$ 36
What to wear, week by week
Tap your stage to see what your body needs now, and the pieces that make it easy.
Trimester 1: comfort first
No bump yet, but your body is changing fast. Choose soft waistbands, breathable cotton and loose, nausea-friendly necklines.
Trimester 2: the bump arrives
Energy is back and the bump is showing. Ruched sides, wrap dresses and stretch panels follow every curve without squeezing.
Trimester 3: room to grow
Full-panel fabric that stretches to the very last week, plus a hospital-ready gown with easy front access for the big day.
Fourth trimester: soft & feeding-ready
Recovery and round-the-clock feeding. Pick one-hand nursing tops, high-waist postpartum bottoms and layers you can sleep in.
Newborn: cosy & simple
Zip sleepers for 3am changes, fold-over mitts, muslin swaddles and a hat that stays put. Sizes from preemie to 3 months.
The Hospital Bag Kit
$96
$39
bundle priceSoft where it matters most
Every fabric is tested on sensitive skin first, then on tired mums.
Organic cotton
GOTS-style organic cotton jersey, brushed soft and pre-washed so the first wear feels like the hundredth.
Stretch that grows
Four-way stretch side panels and a fold-over waistband expand with the bump and shrink back after birth.
Nursing-ready
Hidden clips and wrap fronts open with one hand, so feeding at night or on the move stays easy and private.
Gentle on skin
Tag-free necks, flat seams and snap-free sleepers: nothing scratches, pinches or pops open at 3am.
Loved by mums, little ones and grandmas
4.9
Hannah R.
Austin, USA
★★★★★
The wrap dress grew with me from week 20 to the very end. I wore it to my baby shower and the hospital. Worth every dollar.
Amara O.
London, UK
★★★★★
Zip sleepers are a lifesaver. Two seconds at 3am, no fiddling with snaps. The cotton is unbelievably soft after many washes.
Priya S.
Toronto, Canada
★★★★★
Ordered the Hospital Bag Kit as a gift. It arrived wrapped, the quality was lovely and my sister cried happy tears.
Lena K.
Berlin, Germany
★★★★★
Finally nursing tops that open with one hand and still look like real clothes. The sizing chart was spot on.
Little questions, clear answers
How do I pick my maternity size?
Order your usual pre-pregnancy size. Panels and waistbands stretch, so you will not need to size up. If you are between sizes or expecting twins, choose the larger size.
Will these still fit after the baby arrives?
Yes. Fold-over waistbands and stretch panels adjust down, and our nursing and lounge pieces are made for the fourth trimester too.
How should I wash baby clothes?
Machine wash warm with a gentle, fragrance-free detergent. Skip fabric softener, it coats the fibres and irritates new skin. Tumble dry low or hang dry.
How long does delivery take, and what do returns cost?
US orders arrive in 3–5 days, worldwide in 7–12. Shipping is free over $60. Unworn items can be returned within 30 days at no cost.
Can I send a gift straight to a new mum?
Yes. Add a gift note at checkout and we will ship it in soft gift wrap with no prices inside.
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Weekly notes on what to expect, what to wear and what to skip, plus first looks at new colours. One tap to unsubscribe.